• Chai Why?: The Making of the Indian “National Drink”

    Philip Lutgendorf,
    Professor of Hindi and Modern Indian Studies
    The University of Iowa

     
    10th Annual Liberal Studies Distinguished Speaker

    This illustrated talk details the promotion and spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through innovations in marketing and manufacturing, as well as changes in eating habits and social networks, and gives special emphasis to the role played by advertising and large and small-scale commerce in transmitting the “tea habit” to Indians, both before and after Independence in 1947.

    Thursday, April 19, 2018, 4:00 pm
    in Comm. Facility 115

     

    This talk is free and open to public.

    Free chai!

    Sponsored by the Department of Liberal Studies and Co-sponsored by The College of Humanities and Social Sciences and the Departments of History, English, and Modern and Classical Languages  ❁  For information call us at 360-650-3031